We conduct research within Europe, the Eastern Partnership countries and Ukraine. Our products cover both research for the internal needs of MDF and collaboration with other organizations, the media and donors.
Research and Analytics MDF bases its work on in-depth interviews, participant observation, surveys, analysis of constituent instruments, as well as content and marketing indicators. Our research methods are mostly qualitative rather than quantitative, based on the scientific developments and experience of our experts.
We believe that a thorough study of processes in the media will help make their ecosystem better as a whole.
MDF regularly conducts a comprehensive analysis of the media market to understand the latest trends, changes, issues and needs of media organizations. This approach helps MDF to develop and implement its projects based on authentic market data and insights.
This type of research is conducted by MDF at the very beginning of the projects implemented by the organization. In this way, we can track the real needs of media organizations, analyze which of them are in greater priority and how to meet them in the most effective way. Research and Analytics MDF also conducts assessment for donors within their projects
The main task of this type of study is to check the achievement of goals and impacts that were set within the project. The assessment requires systematic approach and background knowledge of the peculiarities of the media. Research and Analytics MDF has the necessary resource to conduct this type of assessment both for its own needs and for external partners.
We create in-depth research that focuses on a specific topic or phenomenon in the field of media — investigative journalism, media management, etc. These are international projects that cover the media not only in Ukraine, but also in the Eastern Partnership countries and in Europe.
We have a system for collecting quantitative and qualitative indicators, which helps us to identify the best ways to implement projects and ensure the achievement of indicators and goals within it, to adjust the implementation and progress of projects if necessary. MDF performs monitoring and evaluation not only for individual projects, but also comprehensively on a quarterly basis.
Looking for a path forward: a study of European investigative media operational models.
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Technical assessment of UMPP 2019-20 project participants
PhD in Political Science, Media Expert, Head of Research, at Media Development Foundation.
co-founder of media about media The Lede. PhD student at Kyiv-Mohyla Academy Doctoral Schoolin the field of media and communications.
master of Linguistics, MNTU. Since 2014 he has been working in the field of SMM and journalism; specializes in media analytics and bookblogging. He headed the SMM departments of the sports media "Brutal Football" and the Kazakh online media informburo.kz. Analyst at the Media Development Foundation..
MDF Project Manager, media expert with a focus on business models in media organizations. Bachelor of journalism at Ostroh Academy National University.
master of journalism at National University of Kyiv-Mohyla Academy School of Journalism. Researcher at the Media Development Foundation. Main areas of expertise: a combination of quantitative and qualitative methods of evaluating content and forms of media.
Contributing expert
the Director of Digital Marketing and Products at Ukrainian Public Broadcaster. Expert in audience development and media processes with more than ten years of experience working with international outlets and companies.
Contributing expert
the marketing director of Fin-Tech media outlet PaySpace Magazine. She has more than fifteen years of experience in the field of marketing and has been cooperating with the media (Finance.UA, Meta.ua, Sport.ua) for more than ten years.
